Environmental graphic design helps you take your branding forward. The trend in marketing is changing due to many reasons. The traditional features-benefits marketing is now losing ground to experiential marketing. Experiential marketing has to do with the experience a prospect has with your products or services. The more you enhance the experience the closer the prospect gets to your establishment.
Due to the wide use of social media platforms, the brands are able to give prospects an insight on their business activity before they make any purchase. These days, it is more important for prospects to learn from other client’s experiences. Once a prospect is comfortable about how the others feel about a given product and how or why it is useful for them, they go on ahead with the next step of making an inquiry. Many people never check the features and benefits of products to come to a decision.
The thing driving consumer decision-making processes is their experience with the brand. For hospitals, universities and for large retail establishments it is important to give the visitors a good experience while they are there. For this purpose, they deploy a signage system or a wayfinding system so everyone can find their way around the place in a comfortable manner. The signage company takes the built environment into account while creating a wayfinding system for the establishment. The internal and external signage has to invoke a corporate feel and orient the guest about the many buildings on the campus, the distances they have to travel to reach a specific spot and where to find what they are looking for.
A series of meetings between the visual communication company and the management is important so a viable plan can be developed and executed. At every step, the client is required to give an approval. This includes all materials and designs for the signage systems.
Wayfinding Signs, Display & Solutions 